When someone starts an online business, and many do, they tend to think that they know what they are doing. In other words, they don’t have a clue. Everyone keep telling them that they need a nice looking website, throw some affiliate programs on it, advertise at free classifieds pages, and watch the money roll in. Easy money, right? That’s what they think.
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Everyone is scrambling for news about the new kids on the net – AdWords and AdSense that is. You’ve got to hand it to Google. They’ve really outdone themselves this time.

AdWords is Google’s pay-per-click advertising program. AdWords is similar to other pay-per-click advertising programs, but the other side of the coin, AdSense, makes it an incredibly powerful advertising program. I’ll get to that in a moment, for now let’s take a look at AdWords and how it works.
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